What's in it for them??
It's so important to identify what is important to each stakeholder as this is the key to getting them engaged and ensuring you have buy in from them from the start. It is often different for each one and I realized as I went through this process how important it is to take the time to think through this and if you're not sure to ask them! A super helpful tool for launching any strategy or project!
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I agree! Great post! what is right for one person might be totally wrong for another, individualized programs need to be addressed. Engagement is a huge part of being successful.